Most of what runs a small business lives in spreadsheets, paper, and habit. StartIn interviews you about that work — then builds a focused app around your actual process. The routine parts get handled. Every call that matters stays yours.
You're too small for a software team and too busy to learn another tool. So the real process — the one that actually keeps the doors open — lives in your head, a stack of spreadsheets, and a paper form nobody can find.
Off-the-shelf software makes you bend your business to fit its shape. Hiring a developer means explaining everything, twice, and hoping they got it.
StartIn starts from the other end: your process, as it already runs.
The Digitalization Assistant asks about the work you do by hand — the way a sharp new hire would on their first week. No forms, no jargon.
You get a spec back — the whole app, described in plain language. Read it, change it, approve it. Nothing gets built behind your back.
A real desktop app, shaped around your process — not a generic template. New pain next quarter? Describe it, get another.
Each one was a workflow somebody did by hand — until it wasn't.
Counting, parsing, formatting, totals — done deterministically, the same every time. Judgment, wording, and the close calls stay with you. The machine never quietly decides what only you should.
Every action shows its scope before it runs — “Process 47 photos,” not just “Process.” Every step can be confirmed or skipped. No silent automation, ever.
Portrait and landscape. Narrow and wide. A resume and a financial report. Your app bends to the spread of real work — it isn't hard-wired to a single happy path.
Tell us the one task that eats your week. That sentence is the whole brief — the interview takes it from there.
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